League of Legends European Championship – Riot Games

Expanding esports visibility beyond gaming media into mainstream audiences

September 14, 2026

Riot Games

Introduction

PR and event visibility support for the League of Legends European Championship focused on increasing awareness before and during the finals event. The campaign targeted mainstream sports media, creators, streamers, and national news outlets to position the championship as a major international esports event.

Highlights

Hosted Nordic journalists, influencers, celebrities, and media during the championship finals
Strong creator and influencer engagement secured throughout the event period
Interview sessions coordinated with mainstream news, sports, and gaming media
Coverage achieved across print, online, broadcast, and live TV platforms
Visibility amplified before, during, and after the 3-day finals event
Expanded esports coverage beyond traditional gaming and esports audiences

Influencer and creator features

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Pieces of media Coverage

Audience Reach

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