Destiny – Bungie

Driving Nordic visibility and creator engagement for the launch of Destiny: Shadowkeep

September 14, 2026

Bungie

Introduction

PR and influencer support for Destiny focused on increasing awareness around the Shadowkeep expansion across the Nordic region. The campaign combined media relations, creator activations, review coordination, and paid influencer partnerships to generate strong visibility leading up to launch.

Highlights

  • Nordic-focused PR and influencer campaign supporting the launch of Shadowkeep
  • Reviews, gameplay features, and creator coverage secured across major Nordic channels
  • Paid influencer activations executed across YouTube, Twitch, and social platforms
  • Nearly 100 review and creator keys distributed throughout the campaign
  • Strong creator engagement generated across the Scandinavian gaming community
  • Campaign performance exceeded initial KPIs and regional sales expectations
Influencer & creator engagements
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Pieces of earned media and creator coverage
0
Audience Reach
0 M+
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