X plane 12 – laminar research

Driving global visibility for one of the simulation industry’s most anticipated launches

September 14, 2026

laminar research

Introduction

PR and visibility support for X-Plane 12 focused on maximizing awareness before, during, and after launch. The campaign targeted flight simulation communities, enthusiast media, creators, and specialist outlets through coordinated international outreach and milestone-driven coverage activities.

Highlights

  • International PR campaign supporting the launch of X-Plane 12
  • Coverage generated across flight simulation media, enthusiast blogs, creators, and specialist outlets
  • 90 days of active campaign support
  • Developer interview opportunities coordinated with selected international media
  • Strong creator-driven gameplay visibility surrounding launch
  • High visibility achieved despite the title launching during the December holiday period
Pieces of coverage
0
Audience reach
0 M+
High-profile features secured
0 +
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