Momodora: Moonlit Farewell – PLAYISM

Driving global visibility for the launch of one of the year’s most celebrated indie metroidvania titles

September 14, 2026

PLAYISM

Introduction

Games Branding supported Japanese indie publisher PLAYISM with a global PR and creator campaign for the Steam launch of Momodora: Moonlit Farewell. The campaign focused on gaming media, metroidvania communities, influencers, and content creators to maximize visibility leading up to and during release.

Highlights

  • Global PR campaign supporting the Steam launch of Momodora: Moonlit Farewell
  • 200+ influencers and creators activated for hands-on gameplay and review coverage
  • Featured across Tier-1 gaming media including IGN, PC Gamer, Eurogamer, Rock Paper Shotgun, Famitsu, GameFAQs, NeoGAF, and Destructoid
  • Extensive creator-driven visibility secured across YouTube, Twitch, and social media platforms
  • Strong editorial momentum generated through reviews, features, interviews, and gameplay coverage
  • Launch campaign supported broad international awareness across indie and metroidvania audiences
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Pieces of earned media and & creatorcoverage
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Combined audience reach
0 B+
Creator social followers reached
0 M+
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