Iron Gate Studio
Valheim
Introduction
Building visibility as a support the launch of the Swedish game Valheim. Our aim was to establish as much hype in the days around the early access. Targeting media and content creators with news stories, developer interviews and hands-on features.
Highlights
★ Valheim was the biggest indie gaming success of 2021 measured in revenue and coverage.
★ Became the fastest selling indie game to date.
★ Reached #1 on steam.
★ Coverage secured via news beats, gameplay features, interviews and reviews.
★ We targeted gaming, lifestyle, tech, general news and social media channels.
Outcome
40
Days of active campaign
1000
Pieces of Coverage
1
Ranking On Steam