Launching one of Steam’s biggest indie success stories
Valheim
Iron Gate Studio
Introduction
Building visibility around the launch of the Swedish survival game Valheim. The campaign focused on maximizing momentum during the Early Access launch through targeted media relations, developer interviews, and creator-driven coverage.
Highlights
★ Valheim became one of the biggest indie success stories on Steam
★ Reached #1 on Steam during the launch campaign
★ Strong traction generated across influencers and content creators
★ Coverage secured across news, gameplay features, interviews, and reviews
★ Major media exposure secured across gaming, mainstream, lifestyle, and tech outlets
★ Momentum amplified around major sales milestones and viral player growth
Outcome
1
Ranking On Steam
1000
Pieces of Coverage
346
Combined Audience Reach
