League of Legends Championship Europe


To build up the hype and awareness prior, during and after the European League of Legends Championship finals. Our goal was to secure a wider media coverage and target national sport news, national and regional daily news. Making the finals to a major sports event covered by the leading national media.


★ Supported League of Legends European finals event by hosting the media, influencers and celebrities.

★ Secured interviews and coverage from traditional sports, national and specialist

★ Massive content creator and influencer engagement.

★ media online, in print magazines, broadcast news, as well as national television.

★ Raised awareness to a maximum prior, during and after the 3 day event.



Days of active campaign


Pieces of Coverage


Audience Reach