Valheim

Iron Gate Studio
Valheim

Introduction

Building visibility as a support the launch of the Swedish game Valheim. Our aim was to establish as much hype in the days around the early access. Targeting media and content creators with news stories, developer interviews and hands-on features.

Highlights

★ Valheim was the biggest indie gaming success of 2021 measured in revenue and coverage.
★ We targeted gaming, lifestyle, tech, general news and social media channels.
★ Coverage secured via news beats, gameplay features, interviews and reviews.
★ Reached #1 on steam.
★ Became the fastest selling indie game to date.

Outcome

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