Driving global visibility for the launch of one of the year’s standout indie metroidvania titles

Rusted Moss
PLAYISM

Introduction

Global PR support for Rusted Moss
focused on building awareness around
the launch of the metroidvania title
published by Japanese indie publisher PLAYISM.
The campaign targeted gaming media, creators
influencers, and enthusiast communities to
maximize visibility leading up to and during release.

Highlights

★ Global PR campaign supporting the launch of Rusted Moss
★ Coverage secured across major gaming, indie, and metroidvania-focused media outlets
★ Developer interviews, press news, and hands-on preview opportunities coordinated internationally
★ 4.420 engagements on Social media.
★ Featured in Tier-1 outlets including IGN, Game Rant, Bleeding Cool, and Daily Motion
Strong creator engagement generated gameplay visibility across YouTube and social platforms

Outcome

595

Pieces of earned media & creator coverage

1

Combined audience reach

150

Hands-on review features secured

.

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Rusted Moss by PLAYISM