Driving global visibility for the launch of one of the year’s most celebrated indie metroidvania titles
Momodora
Moonlit Farewell
PLAYISM
Introduction
Games Branding supported Japanese indie
publisher PLAYISM with a global PR and
creator campaign for the Steam launch of
Momodora: Moonlit Farewell. The campaign
focused on gaming media, metroidvania communities
influencers, and content creators to maximize
visibility leading up to and during release.
Highlights
★ Global PR campaign supporting the Steam launch of Momodora: Moonlit Farewell
★ 200+ influencers and creators activated for hands-on gameplay and review coverage
★ Featured across Tier-1 gaming media including IGN, PC Gamer, Eurogamer, Rock Paper Shotgun, Famitsu, GameFAQs, NeoGAF, and Destructoid
★ Extensive creator-driven visibility secured across YouTube, Twitch, and social media platforms
★ Strong editorial momentum generated through reviews, features, interviews, and gameplay coverage
★ Launch campaign supported broad international awareness across indie and metroidvania audiences
