Driving global visibility during Steam Next Fest for one of indie gaming’s breakout detective titles
The Case
of the Golden Idol
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Introduction
PR support for The Case of the Golden Idol
focused on building global awareness before
and during Steam Next Fest.
The campaign combined international media
outreach, creator engagement, demo key
distribution, and early hands-on access to
maximize visibility during one of Steam’s most
competitive discovery periods.
Highlights
★ Strategic outreach targeting journalists, influencers, and creators within mystery and detective gaming communities
★ Early hands-on access and demo key distribution coordinated ahead of Steam Next Fest
★ Strong visibility secured across gaming media, creator platforms, and social media channels
★ Coverage generated through previews, reviews, gameplay features, and creator-driven content
★ Social visibility extended across 190K+ X followers and 41K+ Facebook followers
★ High-impact awareness campaign executed during Steam Next Fest
