Momodora
Moonlit Farewell
PLAYISM

Introduction

Japan's oldest Indie publisher PLAYISM wanted
branding visibility around the Steam launch of
the metroidvania Momodora: Moonlit Farewell.
A two months intensive global campaign,
targeting games specialist media, influencers
and content creators plus various social media
platforms.

Highlights

★ 200+ Influencers engaged for hands-on review features.
★ Featured in leading tier one media such as Famitsu, IGN, GameFAQS, Rock Paper Shotgun, PC Gamer, Eurogamer, NeoGAF and Destructoid to mention a few.
★ New and Notable featured on Metacritic with the Metascore on 85.
★ YouTube reach more than 2.29M subscribers.
★ Reached 7.62M Facebook followers.

Outcome

5880000

Twiter Followers Engaged

3420000000

Combined reached audience

1040

Pieces of Coverage

.