New Updates Are Now Available for the Web Shop for Mobile Games, Multi-Platform Publishing, and Payouts Solutions and Adds New Funding Platform AcceleratorLOS ANGELES — Xsolla, a leading global video game commerce company, announced new solutions and feature releases during their quarterly release week. Launching this week is their powerful flagship commerce offering focused on providing a simple and customizable checkout experience for mobile developers. There are two additional solutions to help developers begin their development journey and successfully manage the growth of their games post-launch. Additionally, Xsolla is creating new features for their mobile-centric solutions to help mobile game developers stay ahead of the continuously evolving industry and generate more sales for their mobile game business. “Xsolla is committed to providing best-in-class services and support for mobile game developers worldwide to help them reach more players in more geographies,” said Chris Hewish, President of Xsolla.”As the mobile gaming industry evolves, we are staying ahead of the curve by offering unique features to our mobile solution that help our partners connect with consumers and market to them directly at a lower cost per transaction.” Xsolla Pay Station Xsolla’s Pay Station introduces significant updates to core functionality and is the only cross-platform branded payment experience for the video game industry. Features include an optimized user flow for an improved purchasing experience, a customizable user interface, streamlined mobile payments, and full support of mobile wallets worldwide. Xsolla Pay Station delivers the only genuinely adaptive checkout experience for the video game industry and is especially tailored for mobile games. Purchasing and payment habits have significantly evolved. Customers are used to making purchases with their mobile devices and expect every aspect of their buying experience to be intuitive and straightforward. Payment solutions should meet customers’ needs, adapt to multiple platforms and devices, and match customers’ payment and branded expertise. Pay Station lets developers extend their branded checkout experience across platforms for their users, no matter their preferred payment device or method. For more information about Xsolla Pay Station, visit: https://xsolla.pro/prrw12paystation Xsolla Web Shop for Mobile Games Xsolla’s popular mobile solution now provides more opportunities for mobile game developers to power up their marketing efforts and engage users directly by offering expanded bundles, personalized online store experiences, and unique promotions personalized to players worldwide. As the mobile landscape continues to lead global gaming revenue, Xsolla Web Shop for Mobile Games has added new mechanics to help mobile developers effectively drive users to their branded pages.
- Expanded Bundles: Bundles of game keys, in-game items, or virtual currencies are a great way to provide additional value to players and incentivize larger purchases in the same transaction session.
- Personalized Storefront: Developers can now customize their online store for each user and provide a unique experience based on their preferences after login.
- Personalized Promotions: This feature expands on the existing Web Shop promotions tools to allow mobile developers to offer targeted promotions based on user behavior, preferences, and geography to their VIP users. Effectively delivers the individual user more personally compelling offers, thereby increasing digital goods and currency purchases as an integral part of their favorite mobile game experience.
- Expands the marketing funnel by generating new leads at a lower cost per install
- Increases awareness among players who prefer to play PC and web games
- Creates a more personalized and branded experience across each platform targeted for the game’s vast audience
- Converts more of the existing gamer base to paying players through preferred payment options not available in the app store