Momodora
Moonlit Farewell
PLAYISM
Introdução
Japan's oldest Indie publisher PLAYISM wanted
branding visibility around the Steam launch of
the metroidvania Momodora: Moonlit Farewell.
A two months intensive global campaign,
targeting games specialist media, influencers
and content creators plus various social media
platforms.
Highlights
★ 200+ Influencers engaged for hands-on review features.
★ Featured in leading tier one media such as Famitsu, IGN, GameFAQS, Rock Paper Shotgun, PC Gamer, Eurogamer, NeoGAF and Destructoid to mention a few.
★ New and Notable featured on Metacritic with the Metascore on 85.
★ YouTube reach more than 2.29M subscribers.
★ Reached 7.62M Facebook followers.
Outcome
5880000
Twiter Followers Engaged
3420000000
Combined reached audience
1040
Pieces of Coverage