The Shrimp
Nordic Game Supply
Introduction
To establish visibility prior and during the worldwide announcement of The Shrimp at gamescom 2022. We did target to peak the coverage the days during the gamescom event.
Highlights
★ The Shimp got covered in the biggest gaming and tech media around the world.
★ We focused on the news announcement and support during gamescom with demos.
★ Encouraged media, journalists and influencers to share the announcement news across the social media.
★ Secured coverage via announcements, news beats, updates, roadmaps, gameplay features and reviews.
Outcome
7
Days Announcement Campaign
469
Pieces of Coverage
458638045
Audience Reach