Building international visibility for one of Indonesia’s most covered indie horror launches

Cursed Mansion
Dragon Emperors

Introduction

PR support for Cursed Mansion focused
on building visibility across Europe and
North America ahead of the game’s Steam launch.
The campaign targeted horror gaming media
retro gaming communities, influencers, and
content creators to establish awareness
around both the debut RPG title and the
Dragon Emperors development team.

Highlights

★ International PR campaign supporting the Steam launch of Cursed Mansion
★ Coverage secured across horror gaming, retro gaming, indie, and creator-focused media outlets
★ Campaign activities included announcements, trailers, developer interviews, seasonal activations, and review outreach
★ Hands-on gameplay and review opportunities activated with media and influencers
★ Strong visibility generated across both editorial coverage and social media platforms
★ Awareness campaign successfully positioned the title among the most visible indie horror games from Indonesia

Outcome

1

Most covered indie game from Indonesia

683

pieces of earned media & creator coverage

580

Audience Reach

.

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