Executing a rapid global visibility campaign for The Shrimp’s gamescom reveal
The Shrimp
Nordic Game Supply
Introduction
PR support for The Shrimp focused on building
immediate global awareness around the product’s
gamescom 2022 reveal. With less than 48 hours
of preparation, the campaign combined international
media outreach, creator engagement, social amplification
and on-site support to maximize visibility
within a highly condensed launch window.
Highlights
★ Rapid global PR campaign executed ahead of gamescom 2022
★ Coverage secured across gaming, tech, and enthusiast media worldwide
★ On-site support delivered during gamescom including demos, presentations, and media handling
★ Visibility generated through announcements, gameplay highlights, roadmaps, reviews, and feature coverage
★ Strong creator and influencer amplification achieved across social platforms
★ Hands-on sessions, interviews, and creator presentations coordinated during the event
