The award-winning play system Osmo – The perfect mix of fun, educational, digital and physical play!

Copenhagen, December 4th 2020 – The Osmo Coding Starter Kit, just launched in Denmark, but has already been approved by parents and teachers worldwide, used in over 30.000 classrooms. Seen as a great way for kids to learn programming in a fun way. 

Children interact with actual hand held pieces and an iPad, bringing the game pieces and actions to life. Use hands-on physical blocks, coding commands, to control the character Awbie also called Coding Awbie. You will have a good introduction to coding, which will be like a fun-filled adventure. Use coding blocks to learn coding’s creative side while developing an ear for rhythm, melody, and harmony – make your beat come alive, learn patterns and loops with over 300+ musical sounds called coding Jam. Share a composed Jam with family, friends and the Jam community; Solve advanced side-by-side coding puzzles solo or with others, playing at their own level, using teamwork and strategy to unlock new worlds and coding 60+ puzzles.

Logic, coding fundamentals, basics of programming, solve coding puzzles, teamwork, listening, critical thinking, observation, creative problem solving, music creation and pattern recognition; Osmo sees and reacts to real-life movement; Geared towards children and love of learning

Ages 5-10+ the coding games are designed for beginner to expert levels; Osmo enables the continuation of learning; Real-time audio and visual feedback lets children learn through experimentation in a stress-free environment.

Watch the video on how the Osmo Coding works:

“It’s never been more important to provide new ways for our kids to play and learn with their hands. As a father myself, I know how crucial it is to a child’s development,” stated Pramod Sharma, Osmo’s CEO and co-founder. “We founded this company to provide an alternative to the false dichotomy of tech and traditional play. We’re proud to bring families and teachers the tools they need to encourage fun play that will nourish their kids’ bodies and minds.”

Pediatric research shows that screen time alone does not give kids the tools for success, with more and more students showing weakening motor skills, and the inability to hold a pencil properly. Without losing the crucial hands-on play kids need for proper development, Osmo has leveraged its proprietary Reflective AI technology, these experiences give kids greater access to explore creativity, entrepreneurial and STEM, more alongside traditional experiences like spelling, math and physics. 

What’s in the box

Osmo Base and Reflector for iPad, 31 tangible coding blocks including; Walk, Jump, Hand, Magic, Rest, Quantifiers (Numbers), Repeat, Subroutines, Stackable storage for game pieces, 3 Game Apps: Coding Awbie, Coding Jam and Coding Duo.

What is Osmo?

Osmo’s proprietary ‘Reflective AI’ technology allows an iPad, iPhone or Amazon Fire camera to “see” physical objects in front of it. This first-of-its-kind technology gives kids a blank canvas to express themselves and learn through hands-on play. The company’s physical-to-digital experiences, approach to thoughtful design and the elegant, age-appropriate use of technology has elevated Osmo’s brand to Apple-like status with a faithful following among teachers and parents.

Osmo was founded by parents and former Google engineers to create fun and nutritious play experiences designed specifically to bring more hands-on play opportunities for both boys and girls. The company’s unique approach has garnered attention from toy and education behemoths such as Mattel, Sesame Ventures and Houghton Mifflin through strategic investments to invigorate iconic products for today’s family and classroom.

Osmo has received several awards: Best AI-based Solution for Education Award for its proprietary Reflective AI technology. Named as one of Time Magazine’s “25 Best Inventions” to mention a few. 

The Coding Starter Kit will be available for the price of 999.00 DKK.

The Osmo Coding Starter Kit is distributed in Denmark by Vendora Nordic AB

For more information please visit:

About Osmo

Osmo is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence.

Tangible Play Inc. — the business behind the Osmo brand — was founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Its universe spans twelve titles, including Super Studio, Coding Awbie, and Masterpiece, which respectively teach creativity, computer science, and drawing. Osmo is headquartered in Palo Alto, California. Join in on the fun at Osmo is part of BYJU’S – The Learning App.


To date Osmo has been named one of Time Magazine’s Best Inventions, is a Parents’ Choice award winner, a winner of the prestigious Oppenheim award, and a 2016 finalist for Toy of The Year. Osmo is sold in over 42 countries, delivered via nine international distribution centers and has been embraced in more than 30,000 schools. Tangible Play Inc. is headquartered in Palo Alto, California.

To learn more about Osmo, visit