Milan, Italy – 17th May 2023 – Leading PR & Communications professionals are expanding their brand-building and influencer marketing services to support the growing game developer community in Italy via the PR & Communications agency – Games Branding. 

“We have been securing visibility for game developers across various channels, including online social media, influencers and communities with an audience reach of plus 10 billion during the last 3 years,” says Davide Misani, regional PR & Brand Manager at Games Branding

The Games Branding team has spotted that the talent and potential in Italy is very vast and the industry as a whole has grown tremendously in the past few years. According to the national game industry association, IIDEA, at their event which took place in Rome on the 18th of April 2023, Italy generated a turnover of EUR 2.2 billion during 2022 and, with 14.2 million gamers, the turnover generated by the production companies is between 130 and 150 million euros in 2022.

According to the Digital Media Report from Statista 2023, Video Games segment revenue in Italy is expected to show an annual growth rate of 8,50% over the next four years, reaching a projected market volume of 4.00bn euros by 2027 and the number of users is expected to amount to 29.56 million users by 2027. At the same time, the indie developer scene in Italy has been growing every year and it deserves to be recognized internationally. 

“Here at Games Branding our team is highly experienced from our work with media campaigns, including new ways of engaging as per social channels, communities and influencers. We are an international team of game developers, game enthusiasts, marketers, journalists and writers who know how to tell your story and help establish visibility of your game on the world map.” – says Davide Misani, regional PR & Brand Manager at Games Branding.

Davide Misani,
Regional PR & Brand Manager at Games Branding


Whether you are an indie or a well-established game studio, Games Branding is here to offer a premium service. Indie game developers in the region don’t need to worry about breaking the bank to promote their projects either, as Games Branding can work with whatever resources they have at hand. Established developer studios will meet a team that has a high experience in all the steps of planning and executing large-scale and structured campaigns. The team is ready to embark upon the challenges of sharing your story with the world. 

If you are a game developer or representing a game developer team and desire a good and structured PR campaign, don’t hesitate to contact us. Games Branding is always available for a free consultation where we can identify your needs. Your success is the company’s success.

About Games Branding
Games Branding is a results-oriented PR communication agency with a focus on Brand-Building, Influencer Marketing, Social Media handling and Community Management. You’re in good hands whether you’re targeting consumers or your industry peers. With more than a century of combined team experience, we’ve built up personal relationships with new and traditional media. Our clients benefit from our structured, well-coordinated, results-driven mindset. The team is here to support devs, studios and brands with its worldwide PR services. 

As a full-service communications agency with more than a century of combined experience, specializing in media outreach, social media, events management, brand marketing, and influencer engagements. Its wide reach of active editorial contacts and content creators worldwide is based on trust, respect and good dialogue.


“A Global reach with a local touch”

– Games Branding –