The Outer Worlds – Private Division

Amplifying one of the year’s biggest new AAA IP launches

September 15, 2025

Private Division

Introduction

PR support for The Outer Worlds focused on building strong visibility across the Nordic and Scandinavian markets from early announcement through launch. The campaign combined media outreach, creator engagement, hands-on opportunities, press trips, and event coordination to maximize awareness around one of the year’s biggest new RPG releases.

Highlights

  • Nordic PR campaign supporting The Outer Worlds from reveal to launch
  • Coverage secured across gaming media, influencers, podcasts, and national radio platforms
  • Press trips and media activities coordinated across Munich, E3, gamescom, and Tokyo Game
    Show
  • Exclusive hands-on sessions and review opportunities managed for media and creators
  • One of the strongest coverage performances for a newly introduced IP in the Nordic market
  • Extensive visibility generated across RPG, gaming, entertainment, and creator platforms
Most covered new IP launch of the year in the Nordic region
# 0
Pieces of earned media & creator coverage
0
Audience reach
B+
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