The Case of the Golden Idol – Color Gray Games

Driving global visibility during Steam Next Fest for a breakout indie detective title

August 15, 2025

Color Gray

Introduction

PR support for The Case of the Golden Idol focused on building global awareness before and during Steam Next Fest. The campaign combined international media outreach, creator engagement, demo key distribution, and early hands-on access to maximize visibility during one of Steam’s most competitive discovery periods.

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Highlights

  • Strategic outreach targeting journalists, influencers, and creators within mystery and detective gaming
    communities
  • Early hands-on access and demo key distribution coordinated ahead of Steam Next Fest
  • Strong visibility secured across gaming media, creator platforms, and social media channels
  • Coverage generated through previews, reviews, gameplay features, and creator-driven content
  • Social visibility extended across 190K+ X followers and 41K+ Facebook followers
  • High-impact awareness campaign executed during Steam Next Fest
Pieces of earned media and creator coverage
0
Combined Audience Reach
0 M+
Estimated views across media and social platforms
0 M+
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