Driving large-scale creator visibility for Medieval Dynasty’s global co-op launch

April 15, 2025

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Introduction

Games Branding supported the global launch of the new co-op mode for Medieval Dynasty through a large-scale influencer and creator campaign. The campaign focused on activating worldwide content creators across YouTube, Twitch, and social platforms to maximize visibility, engagement, and gameplay exposure around the co-op launch.

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Highlights

  • Global creator campaign supporting the launch of Medieval Dynasty co-op mode
  • Worldwide activation of YouTube and Twitch creators across multiple regions
  • More than 460 gameplay videos and livestreams secured during the campaign period
  • Strong creator engagement generated across both live and long-form content formats
  • Co-op gameplay visibility surpassed 3.45M+ views on YouTube alone
  • Campaign generated significant traction across streaming, gameplay, and social media
    platforms
Content creators activated worldwide
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Pieces of creator & media coverage
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Combined audience reach
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