Building visibility for a worldwide successful launch

September 16, 2026

Iron Gate Studios


Introduction

Building global visibility around the Early Access launch of the Swedish survival game Valheim. The campaign focused on maximizing momentum during the Early Access launch through targeted media relations, developer interviews, and creator-driven coverage.

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Highlights

  • Valheim became one of the biggest indie breakout success stories on Steam
  • Reached #1 on Steam during the launch campaign
  • Strong traction generated across influencers, streamers, and content creators
  • Coverage secured across news, gameplay features, interviews, reviews, and social platforms
  • Major media exposure secured across gaming, mainstream, lifestyle, and tech outlets
  • Momentum amplified around major sales milestones and viral player growth
Ranking on Steam
# 0
Pieces of Coverage
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Combined audience reached
0 M

 

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