Supporting one of Disney Interactive’s largest global gaming franchises

September 16, 2026

Disney Interactive

Introduction

Disney Infinity received extensive PR and branding support focused on strengthening international visibility for the franchise. The activity supported key moments throughout the product lifecycle and reinforced the brand’s presence across major international markets.

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Highlights

  • PR and branding support across multiple phases of the franchise
  • Press presentations and media events organised for international press
  • Ongoing media relations supporting brand storytelling and visibility
  • Strong editorial pickup across gaming, lifestyle, entertainment, and mainstream
    media
  • Coverage aligned with Disney’s broader brand and franchise ecosystem
  • Sustained international visibility maintained throughout multiple campaign phases
Global media outlets covered
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Pieces of global media coverage
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Combined audience reach
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