5 MONTHS DURING THE RELEASES OF THE LEGENDS ULTIMATE / LEGENDS GAMER / TAITO PINBALL TABLE / TAITO GAME PACE

timeframe & format

REESTABLISH ATGAMES ON THE MAP OF ARCADE BRANDS IN USA. INCREASE THE AWARENESS AND ESTABLISH A HIGH RATE OF VISIBILITY VIA SELECTED MEDIA AND CONTENT CREATORS

set objective

USA

area covered

673 pieces of coverage generated in a wide range of media segments. USA Today, Gamespot, IGN, Cnet, The Washington Times, NBC News, Kotaku, Gamasutra Mashable and Digital Trends to list a few.

Total audience reach and impressions was higher than 3 billion at close out of campaign.

A strategic planing and execution that secured AtGames to become the absolut most featured and visible arcade brand overall in 2020.