3,5 MONTHS

project length

RE-ESTABLISH VISIBILITY AFTER ANOTHER PR AGENCY FAILED THE CAMPAIGN

set objective

GLOBAL

area covered

~230 million audience reached

533 pieces of coverage

Covered by 158 general and special interest media as well as influencers online and in print

Each milestone reached more than 100 pieces of coverage

Secured developer interviews and features

Over a thousand keys delivered to players through 79 media giveaways and competitions

Surpassed initial expectations of number of coverage by 175% even though the game was still in the early access stage

Increased visibility in 32 countries