45 DAYS

project length

INCREASE THE AWARENESS PRIOR, DURING AND AFTER THE EVENT

set objective

NORDIC REGION

area covered

Supported League of Legends European finals event by hosting the media, influencers and celebrities

Secured interviews and coverage from traditional sports, national and specialist media online, in print magazines, broadcast news, as well as national television

Raised awareness to a maximum prior, during and after the 3 day event