43 DAYS

project length

GLOBAL

area covered

BOOST GAME VISIBILITY GLOBALLY

set objective

Secured 1130 pieces of coverage including game announcements, updates, roadmaps, game plays and reviews

Reached 14,6 billion of audience in 16 different countries Worldwide

Generated coverage by gaming, lifestyle, tech and general news as well as content creators, online, on print, broadcasts and social media platforms

Expanded visibility of the game and significantly increased the engagement rate including downloads of the game

The game was nominated as the biggest Nordic game success

During the period of us handling the campaign it was a No 1 on Steam as well as most covered game in the World

Activated 422 influencers for game plays and reviews

Deep Rock Galactic game developers were interviewed on live morning TV, “Go’ Morgen Danmark” on Danish TV2