https://www.youtube.com/watch?v=N05KBMKuXXU
Driving global visibility for one of the simulation industry’s most anticipated launches
X-Plane 12
Laminar Research
Introduction
PR and visibility support for X-Plane 12
focused on maximizing awareness before
during, and after launch.
The campaign targeted flight simulation
communities, enthusiast media, creators
and specialist outlets through coordinated
international outreach and milestone-driven
coverage activities.
Highlights
★ International PR campaign supporting the launch of X-Plane 12
★ Coverage generated across flight simulation media, enthusiast blogs, creators, and specialist outlets
★ 90 days of active campaign support
★ Developer interview opportunities coordinated with selected international media
★ Strong creator-driven gameplay visibility surrounding launch
★ High visibility achieved despite the title launching during the December holiday period
Outcome
515
Pieces of coverage
825
Audience Reach
30
High-profile features secured
