Amplifying one of the year’s biggest new AAA IP launches
The Outer World
Private Division
Introduction
PR support for The Outer Worlds focused
on building strong visibility across the Nordic
and Scandinavian markets from early
announcement through launch.
The campaign combined media outreach, creator
engagement, hands-on opportunities, press trips
and event coordination to maximize awareness
around one of the year’s biggest new RPG releases.
Highlights
★ Nordic PR campaign supporting The Outer Worlds from reveal to launch
★ Coverage secured across gaming media, influencers, podcasts, and national radio platforms
★ Press trips and media activities coordinated across Munich, E3, gamescom, and Tokyo Game Show
★ Exclusive hands-on sessions and review opportunities managed for media and creators
★ One of the strongest coverage performances for a newly introduced IP in the Nordic market
★ Extensive visibility generated across RPG, gaming, entertainment, and creator platforms
