https://www.youtube.com/watch?v=bFWBMXk1hfI
Driving global visibility for a successful cross-platform indie launch
Running Fable
Seashell Studios
Introduction
PR support for Running Fable focused
on building global visibility ahead of
the game’s Nintendo Switch and Xbox launch.
The campaign combined international media
relations and creator outreach to generate
momentum across both platform audiences
and broader gaming communities.
Highlights
★ Coverage secured across 47 countries worldwide, led by the US, Brazil, Spain, Mexico, and France
★ Featured in leading Nintendo and Xbox media including Nintendo Life, Pure Xbox, and Xbox Dynasty
★ 250+ creators engaged for gameplay videos, reviews, and launch coverage
★ Social visibility extended across 3M+ Twitter followers
★ Creator-driven visibility reached 1.85M+ YouTube subscribers
Outcome
1009
Pieces of coverage
269
Creator & Media Features
876
Combined audience reach
