https://www.youtube.com/watch?v=oRMeikrWTRk
Building Nordic momentum for one of the MMO genre’s most anticipated new worlds
Pax Dei
Mainframe
Introduction
PR support for Pax Dei focused
on generating strong visibility across
the Nordic region during the game’s
announcement phase.
The campaign targeted media, creators
and MMO audiences at a critical early
stage of the title’s reveal.
Highlights
★ Strategic Nordic PR campaign supporting the official announcement phase
★ Strong creator and influencer engagement with highly positive sentiment
★ Coverage secured across Finland, Denmark, Norway, and Sweden
★ Visibility generated across MMO, gaming, and mainstream media outlets
★ Early momentum established for a new MMO IP in a highly competitive genre space
Outcome
100
Impressions secured
66
Targeted news features
100
KPI performance exceeded
