Driving year-round Nordic visibility for one of gaming’s leading hardware brands
MSI
MSI Nordic
Introduction
Over a 12-month period, Games Branding
provided ongoing Nordic PR and visibility
support for MSI across gaming laptops,
handheld devices, creator hardware, and
lifestyle campaigns. The campaign focused
on securing continuous media coverage
hands-on reviews, creator engagement
event visibility, and social media amplification
across Denmark, Sweden, Norway, and Finland.
Highlights
★ PR support across major product launches, hardware announcements, and gaming events throughout the year
★ Coverage secured in leading Nordic gaming, tech, lifestyle, and consumer media
★ Hands-on reviews, product testing, and creator features arranged across multiple hardware categories
★ Visibility generated around CES, Computex, RTX laptop launches, MSI Claw handhelds, and creator-focused hardware
★ Social media amplification secured through influencers, creators, media outlets, and community platforms
★ Significant increase in media visibility compared to the client’s previous agency performance
