Re-establishing MAD CATZ visibility across the Nordic gaming market
MAD CATZ
Introduction
PR and influencer support for MAD CATZ
focused on rebuilding awareness around
the brand across the Nordic countries
following several years of reduced media visibility.
The campaign combined regional media
outreach, creator engagement, product placement
and broadcast visibility to reposition MAD CATZ
within the gaming hardware and lifestyle market.
Highlights
★ Strategic Nordic PR campaign focused on rebuilding awareness around the MAD CATZ brand
★ Coverage secured across gaming, tech, lifestyle, and mainstream media outlets in the region
★ Reviews, unboxings, competitions, and hands-on creator features coordinated throughout the campaign
★ Product lineup featured in Tier-1 lifestyle magazines and regional television broadcasts
★ Creator and influencer engagement generated visibility across YouTube, Twitch, and social platforms
★ Brand visibility successfully reintroduced across Nordic gaming and consumer technology audiences
