https://www.youtube.com/watch?v=KAedyUNPr8g
Building global awareness for an award-winning indie adventure launch
Lost in Play
Snapbreak Games
Introduction
PR and branding support for Lost in Play
focused on building visibility before, during
and after launch across Android and iOS platforms.
The campaign combined announcements
hands-on coverage, creator outreach, reviews
and social media activations to strengthen
awareness throughout the release period.
Highlights
★ 45-day global campaign covering strategy, execution, and reporting
★ Coordinated outreach targeting media, influencers, and creators across social platforms
★ Featured in multiple “Game of the Week” and “Game of the Day” selections
★ Generated 100,000+ pre-registration orders ahead of launch
★ Social media visibility reached 660K+ combined followers across participating accounts
★ Creator-driven coverage generated 100K+ YouTube views
Outcome
438
Pieces of global media coverage
815
Audience Reach
6
Weeks of active campaign support
