Expanding esports visibility beyond gaming media into mainstream audiences
League of Legends European Championship
Riot Games
Introduction
PR and event visibility support for the
League of Legends European Championship
focused on increasing awareness before and
during the finals event.
The campaign targeted mainstream sports media
creators, streamers, and national news outlets to
position the championship as a major international
esports event.
Highlights
★ Hosted Nordic journalists, influencers, celebrities, and media during the championship finals
★ Strong creator and influencer engagement secured throughout the event period
★ Interview sessions coordinated with mainstream news, sports, and gaming media
★ Coverage achieved across print, online, broadcast, and live TV platforms
★ Visibility amplified before, during, and after the 3-day finals event
★ Expanded esports coverage beyond traditional gaming and esports audiences
