https://www.youtube.com/watch?v=hTdWNCxofTc
Driving global visibility for one of mobile gaming’s biggest tower defense launches
Kingdom Rush
Ironhide Game Studio
Introduction
Global PR support for Kingdom Rush Vengeance
focused on maximizing visibility before
and during launch. The campaign targeted
both the franchise’s established fanbase and
broader mobile gaming audiences through
coordinated media relations and creator
outreach worldwide.
Highlights
★ 30-day worldwide launch campaign across mobile gaming and mainstream media
★ Kingdom Rush Vengeance reached #1 on the App Store during launch
★ One of the most covered tower defense launches in recent years
★ Featured across major gaming and mobile media throughout America, Europe, and Asia
★ Coverage secured in leading gaming, mobile, and enthusiast outlets worldwide
★ Strong creator and influencer visibility supporting launch momentum
Outcome
1
Ranking on the App Store
479
Pieces of global media coverage
4
Combined Audience Reach
