https://www.youtube.com/watch?v=wnocXk4SQrk
Expanding global visibility for a growing cross-platform MMORPG
Kakele Online
Viva Games
Introduction
Global PR support for Kakele Online focused
on increasing international visibility around major
content updates, including the Steampunk Expansion
and Orcs of Walfendah.
The campaign targeted both MMORPG communities
and broader gaming audiences across international
and Brazilian markets.
Highlights
★ Global PR support around major updates and expansion launches
★ Strong pickup across MMORPG-focused and genre-specific media outlets
★ Coverage secured across both international and Brazilian press in English and Portuguese
★ Visibility achieved across gaming, mobile, and MMO-focused media platforms
★ Balanced mix of editorial coverage, creator visibility, and social media amplification
★ Expanded awareness beyond the game’s core player community
Outcome
283
Pieces of global media coverage
205
Combined Audience Reach
4
Views across online media and social platforms
