Sustaining visibility for one of the world’s leading MMORPGs
Final Fantasy XIV
Square Enix
Introduction
Over a three-year collaboration, Final Fantasy XIV
received sustained PR and visibility support focused
on maintaining strong global market presence.
The activity spanned expansions, major updates,
fan events, and community moments, ensuring
continued relevance for one of the world’s
most established MMORPGs
Highlights
★ Press events and hands-on sessions organised for media and creators
★ Review campaigns coordinated with structured media access
★ Ongoing PR support around expansions, updates, and major content releases
★ Yearly visibility surrounding Final Fantasy XIV fan events and community milestones
★ Continuous coverage secured across gaming, lifestyle, and mainstream media
★ Media visibility increased by more than 3.5× compared to previous PR periods
