Final Fantasy XIV By Square Enix

Final Fantasy XIV
Square Enix

Introduction

Over a three-year collaboration, Final Fantasy XIV
received sustained PR and visibility support
focused on maintaining a strong and consistent
market presence. The activity spanned multiple
years and key moments, ensuring continued
relevance for one of the world’s most established
MMORPGs.

Highlights

★ Press events and hands-on sessions organised for media and creators
★ Review campaigns coordinated with structured media access
★ Ongoing PR support around expansions, updates, and major content releases
★ Yearly visibility tied to Final Fantasy XIV fan events and community moments
★ Continuous coverage across gaming, lifestyle, and mainstream media
★ More than 3.5× increase in media coverage compared to previous PR periods

Outcome

.