https://www.youtube.com/watch?v=DVWvJPCz20k
Supporting one of Disney Interactive’s largest global gaming franchises
Disney Infinity
Disney Interactive
Introduction
Disney Infinity received extensive PR and
branding support focused on strengthening
global awareness around the franchise.
The activity supported key moments in the
product’s lifecycle and reinforced the brand
across multiple markets through consistent
media and press-facing initiatives.
Highlights
★ PR and branding support across multiple phases of the franchise
★ Press presentations and media events organised for international press
★ Ongoing media relations supporting brand storytelling and visibility
★ Strong editorial pickup across gaming, lifestyle, entertainment, and mainstream media
★ Coverage aligned with Disney’s broader brand and franchise ecosystem
★ Sustained international visibility maintained throughout multiple campaign phases
Outcome
600
Global media outlets covered
3200
Pieces of global media coverage
1
Combined audience reach
