Driving Nordic visibility and creator engagement for the launch of Destiny: Shadowkeep
Destiny
Bungie
Introduction
PR and influencer support for Destiny focused
on increasing awareness around the Shadowkeep
expansion across the Nordic region.
The campaign combined media relations, creator
activations, review coordination, and paid influencer
partnerships to generate strong visibility leading up to launch.
Highlights
★ Nordic-focused PR and influencer campaign supporting the launch of Shadowkeep
★ Reviews, gameplay features, and creator coverage secured across major Nordic channels
★ Paid influencer activations executed across YouTube, Twitch, and social platforms
★ Nearly 100 review and creator keys distributed throughout the campaign
★ Strong creator engagement generated across the Scandinavian gaming community
★ Campaign performance exceeded initial KPIs and regional sales expectations
