Executing one of the world’s most covered game launches in 30 days
Deep Rock Galactic
Ghost ship games
Introduction
A 30-day global launch campaign supporting the PC and Xbox release of Deep Rock Galactic. The objective was to rapidly scale visibility in key territories through coordinated media relations, creator activations, and high-impact editorial coverage.
Highlights
★ Deep Rock Galactic reached #1 on Steam during the campaign
★ The most covered game globally during the 30-day launch window
★ Secured developer interviews on live national television.
★ Coverage amplified by leading international creators and influencers
★ Coverage secured across news, gameplay features, interviews, and reviews
★ Visibility achieved across gaming, lifestyle, tech, mainstream media, and social platforms
Outcome
422
Content creators activated
1171
Pieces of Coverage
14
Audience Reach
