Deep Rock Galactic
Ghost ship games
Introduction
To support the official full launch of Deep Rock Galactic for PC and Xbox. Our primary focus was to target the world regions and countries where previous coverage and visibility were limited. Games Branding did a 30 days intensive push to establish and increase awareness in these regions
Highlights
★ Deep Rock Galactic became #1 on Steam.
★ During the campaign the game was the most covered game in the World.
★ Secured developer interviews on live national television.
★ Covered by the biggest influencers in the world.
★ Coverage secured via news beats, gameplay features, interviews and reviews.
★ We targeted gaming, lifestyle, tech, general news and social media channels.
Outcome
422
Content creators activated
1171
Pieces of Coverage
14639582130
Audience Reach