Building major entertainment visibility around the launch of Netflix’s global hit series
Arcane
Riot Games
Introduction
PR and influencer support for Arcane focused
on building strong awareness and positive
sentiment leading up to the Netflix premiere.
The campaign combined targeted media outreach
entertainment press visibility, creator activations
and influencer engagement to position Arcane
as one of the year’s standout entertainment launches.
Highlights
★ Coverage secured across gaming, entertainment, film, and lifestyle media
★ Featured in major national news outlets, online media, and television broadcasts
★ Strong creator and influencer engagement generated through streaming and reaction content
★ Visibility achieved across both gaming audiences and mainstream entertainment viewers
★ Extensive editorial pickup surrounding the launch and critical reception of the series
★ Arcane became the #1 series on Netflix during the campaign period.
Outcome
1
Ranking on Netflix
342
Pieces of Coverage
561
Audience impressions
